Meet G810's little twin siblings, the G610

Either Logitech believes the G810 form and design has struck gold or they simply ordered too many shells, or both.  Or neither because I am just plain wrong.  No matter what is behind-the-scenes scenario, Logitech just introduced a pair of mechanical gaming keyboards patterned after G810 design DNA.

Meet the G610s, the Orion Brown and the Orion Red.  As the names imply, Orion Brown employs Cherry MX brown switches while you guessed it, Orion Red uses Cherry MX Red switches.  For some reason, MX blue version is missing on the first go around.  These two boards have the same design and features as the older sibling, G810.  The only major difference that I spot (besides the switch) is that two G610s do not have LED RGB lighting, but has white LEDs instead.  They all use LGS (Logitech Gaming Software) to control the lighting and other minor functions.  So, this is likely a host based solution like Cosair's implementation.  The expected street price is around $120 USD.  One can preorder from a few different retailers and Logitech itself now.  No street date has been given however.

In many ways, I see this as s shrewd move on Logitech's part.  They segmented the market into two tiers with this move by pricing the Cherry MX boards below the one with Romer-G.  Thus, this creates the perception that Romer-G is superior and make Cherry's products appear more pedestrian.  In a sense, they might be trying to dethrone the notion that Cherry MX is a premium brand.  Secondly, they get to test out the market more and see if people would be receptive to a more subdued and formal design and style.  I am still waiting for Logitech to make the next logical move, which is to introduce a K-line keyboard with the Romer-G switch.  This product announcement is a bit unexpected on my part because I thought they already covered the ground via the G710s.  However, these two elders are older products and are likely to be near the end of their product life cycle.  So, it kind of make sense in the short term and I missed it.  Instead, I jumped the gun and wanted to see what they are going to do with the Romer-G in the future.  Oh well.  Live and learn I guess.

Anyway, Logitech now cast a wide net to cover the gaming keyboard market, ranging from run-of-the-mill rubber dome to Cherry MX and up into the sky with Romer-G.  Let's see what their next move is.